How can museums measure the impact of their digital work in ways beyond income generation – in particular, the social impact of these activities?
Museums and galleries with inhouse digital teams were likely to use digital best practice evaluation methodologies. Smaller museums were less likely to have this knowledge and have more limited capacity.
Culture Hive Digital Impact Report
Museums and galleries sometimes settle for reporting on data that is easy to collect, but is not necessarily the most pertinent to understanding the long-term benefit or social impact of digital activities
Culture Hive Digital Impact Report
